LogoDRIVE
DRIVE COMMAND CENTER
Active Campaign
AutoMax Group — Q1 2026
Live · Google + Meta
Impressions
2.4M
Clicks
48,200
Conversions
1,847
Cost Per Click · Optimizing
$4.87
↓ 74%
from $4.87 industry avg → $1.23 Drive avg
Optimizing
Total Leads Generated · YTD
0
qualified dealer leads · 14,000 target
62%
Google
38%
Meta
Return on Ad Spend
average return across all dealer campaigns
$1.2M
Ad Spend
$13.7M
Revenue
$12.5M
Net Gain
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Proof at Every Scale

The Gallery
Walk.

Three dealer types. Three sets of problems. One methodology that works regardless of rooftop count.

Rows of used cars on a dealership lot at dusk with warm overhead lights
Single-PointCase Study 01
Independent Used Lot — Dallas, TX

From $82 CPL to $11.40 in 60 Days

A 3-rooftop used lot was burning $22k/month on Google with no conversion tracking and broad-match keywords eating the budget. We rebuilt the account from scratch around in-market audiences and vehicle-specific search intent.

Google Ads
60-day sprint
Campaign Results
Cost Per Lead
$11.40
−86%
Monthly Leads
312
+410%
Ad Spend
$18,200
−17%
Showroom Visits
89
+290%
$11.40
average cost-per-lead across single-point campaigns
industry average: $67.40
Black Ford F-150 truck parked on a dark asphalt surface with dramatic side lighting
Franchise GroupCase Study 02
Three-Rooftop Ford Group — Phoenix, AZ

Co-Op Dollars Actually Moving F-150s

A franchise group with three Ford stores was leaving $40k/month in co-op reimbursement on the table because their prior agency couldn't navigate the compliance requirements. We got them compliant in 2 weeks and rebuilt their Meta strategy around truck buyers.

Google + Meta
90-day program
Campaign Results
Co-Op Recovered
$41,000
+100%
Cost Per Lead
$8.72
−64%
VDP Views
94,200
+340%
F-150 Units Sold
+31/mo
avg lift
You've seen the proof.

Ready to see what your account is leaving on the table?

Get Your Free Ad Audit
$4.12 CPL
across 14,000 verified dealer leads
Toyota Pacific Northwest Regional Program · 2025
Row of new Toyota vehicles parked at a dealership with mountains visible in background
OEM RegionalCase Study 03
Toyota Regional Program — Pacific Northwest

Regional Co-Op at Scale: 14 Rooftops, One Strategy

Toyota's Pacific Northwest regional team needed a unified PPC strategy across 14 dealer partners with varying budgets and inventory profiles. We built a modular campaign architecture that each dealer could customize within OEM brand guidelines.

Google + Meta
6-month program
Campaign Results
Avg CPL (Region)
$4.12
across 14k leads
Dealers Active
14
100% compliant
Regional ROAS
11.4x
+220% vs prior
Total Leads YTD
14,000
verified
11.4x
average return on ad spend across all active dealer programs
The Drive Method

Pit-Stop
Precision.

01 / Audit & Baseline
Most agencies skip this. We start here.
02 / Precision Build
03 / Launch & Tune
04 / Scale or Shift
01 / Audit & Baseline
85%
62%
90%
45%
78%
01

Audit & Baseline

We pull your last 90 days of campaign data — every impression, click, and wasted dollar — and map it against your actual lot inventory and sales targets.

Most agencies skip this. We start here.
02

Precision Build

Campaign architecture built around your specific inventory mix, geo-radius, and co-op requirements. No templates, no copy-paste from another dealer.

VIN-level targeting where applicable.
03

Launch & Tune

Live within 5 business days. Then daily bid adjustments, creative rotation, and audience pruning — running the campaign like a race team runs a car.

Weekly performance calls. No surprises.
04

Scale or Shift

When something works, we pour fuel on it. When it doesn't, we cut it within 48 hours. Your budget is never sitting still on a losing bet.

Monthly reporting tied to showroom data.
Why Drive

The Agency
That Reads
the Gauges.

Most agencies optimize for clicks. We optimize for car sales. There's a difference — and it shows up in your CRM, not just your ad dashboard.

Automotive-only PPC focus100%
Client retention rate94%
Avg CPL reduction vs. prior agency−41%
Dealer clients active87

Dashboard Access, Always

You see the same numbers we see, in real time. No monthly PDF that explains away a bad month.

No Black-Box Bidding

Every bid strategy is documented and explained. You own the campaigns — we just run them better than you could alone.

Co-Op Compliant, Every Time

OEM co-op programs have rules. We know them for Ford, GM, Stellantis, Toyota, and 12 others. Your reimbursement check clears.

One Strategist, Not a Ticket Queue

You get a dedicated automotive PPC strategist — not a rotating account manager reading notes from the last person.

Free Audit — No Obligation

Let's Look
Under the Hood.

Send us your ad account access or just fill out the form. We'll return a full audit within 48 hours — showing exactly where your current spend is leaking and what a tuned campaign would look like.

Campaign structure & wasted spend analysis
CPL benchmark vs. 87 other dealers in your market
Audience gap report (who you're missing)
Custom 90-day growth roadmap
Audit Request
No spam. No sales calls until you ask for one.
Free Download

2026 Dealer PPC Benchmark Report

Average CPL, CTR, and conversion rates across 14,000 automotive leads. Know exactly where you stand.